The seeds for ERTIA UNLIMITED (EU) came out of a remote corner of Western Pennsylvania where coal and oil industries had begun fading from Glory Days of the early 20th century. Newly emerging generations in this settling were asking “What NOW?” and “What next?”
Such a “New Reality” provided sobering back-against-the-wall, nothing-here-for-me, can’t-go-home-again, failure-is-not-an-option, handwriting-on-the-wall realizations.
With the passage of time and matriculation through a doctoral education and a career in biomedical science–culminating in advanced cancer research administration, founding President and CEO, Lew Kelly, came to understand that this “New Reality” was a permanent fixture:
Dreams and Destiny–if there’s anything to them–are going to take everything we’ve got.
Over a 40+ year career span, key elements of success and failure in both science and non-science arenas were experientially investigated and catalogued in extensive journaling. Writings and renderings of top professional coaches and motivational gurus were resourced to identify resonating foundational themes.
Throughout these collective gleanings, a core interest was developed in the success of “Unlikely Champions” … more particularly, in the SECRETS of success of “Unlikely Champions.”
No stone was left unturned. Harsh Realities and Hard Truths had to be taken into account–like you really DO have to “sweat the small stuff”; and, while perfection may be unattainable in some circumstances, EXCELLENCE is not. In addition, both pithy absurdities and pointedly humorous congruities and incongruities with the “human condition” were tapped for strategic application.