Personal & Professional Coaching


A unique approach to coaching assesses the consistency of past and current behavior patterns with realistic life goals and motivates participants toward Top Dog horizons with accountability. We provide tools to develop/adopt problem-solving and solution-based self-efficacy, as well as to build your confidence and drive-for-life without allowing past tragedies, limitations or personal obstacles to be either millstones or excuses.

Sometimes, simply turning the kaleidoscope on how we see ourselves and our circumstances is all that’s needed to discover, energize and adopt a new and more productive Life Course.  We help individuals connect more directly and intentionally to personal Dreams and Destiny and provide unique tools to facilitate the process.

Very simply put, ERTIA UNLIMITED (EU) is in the business of building STAR performers for the 21st Century through personal, professional and life coaching.  EU provides custom-designed seminars and workshops as well as personal coaching options to address fundamentals issues in:

  • Human Development & Life Mastery
  • Personal and Professional Development
  • Workforce Development & Team Building

… with the ultimate goal of maximizing innate human potential. 

Targeted groups and individuals include:

  • High school students (e.g., DECA, STEAM and other advanced track students, as well as underachievers)
  • Workplace trainees/apprentices/interns
  • Workforce Development Participants
  • College students and aspiring young professionals
  • Established professionals seeking advancement or a career change
  • Unrepentant & unapologetic overachievers


Everything you DESERVE is going to take everything you’ve got!  We explain how live works in the real world. We ask tough questions, underscore HARD TRUTHS, and accept no excuses.  We expose debilitating myths, unfounded assumptions and unrealistic expectations.  We provide Visioning and Vectoring tools to help participants establish sustainable self-determination.

WHY we do it is critical.

Character Development

Personal and Life Coaching is about defining and developing character essentials (your strengths and virtues) so you can find personal and professional success.  Here are eleven principles to ingraining these essentials into your education and coaching curriculum:

  1. Promote core ethical performance values (see list below)
  2. Include comprehensive, constructive thinking (cognition), feeling (emotional) and doing (behavioral) proficiency and connectiveness
  3. Foster intentionality and proactive engagement
  4. Foster a Caring Community
  5. Expect demonstrable Moral Action
  6. Commit to large Dreams & Challenging Goals
  7. Self-Motivation / Self-Actualization / Creating a personal Badge of Honor
  8. Exemplary Role Modeling, leadership, mentorship, “Programming”
  9. Foster shared leadership, ownership, strategic initiative, sustainable advancement, professionalism, executive function
  10. Partnering with all stakeholders; building trust and fostering engagement :: Communication
  11. Measuring outcomes, assessing progress, setting the future agenda

… And the Benefits of Character Development

  • Respect
  • Responsibility
  • Caring for Others
  • IntegritySacrifice
  • Self-Motivation Justice
  • Diligence
  • Compassion
  • Fairness
  • Critical Thinking
  • Truth-Seeking
  • Intellectual Curiosity    Open-Mindedness
  • Perspective
  • Good Habits
  • Civility/Citizenship
  • Courage
  • Honor
  • Focus
  • Moral Reasoning
  • Commitment
  • Honesty
  • Grit
  • Ownership of Best Self & Best Practices
  • Shared Leadership (Shared Ownership)
  • Positive Attitude
  • Sportsmanship
  • Ever-Advancing Competence
  • Self-Regulation/Self-Management/Self-Mastery
  • Perseverance
  • Temperance
  • Tolerance (except for the intolerable)
  • Hope/Optimism
  • Knowledge
  • Wisdom
  • Authenticity
  • Social Intelligence
  • Transcendence/Sublimation
  • Zest/Enthusiasm
  • Anger Management
  • Delayed Gratification
  • Initiative
  • Trustworthiness
  • Loyalty
  • Reverence
  • Thrifty
  • Preparedness
  • Helpful/Resourceful
  • Friendly/Courteous
  • Alert/Engaged
  • Autonomy
  • Goal Setting/Goal Tending
  • Exemplary Execution
  • Habits of Excellence
  • Exceeds Expectations
  • Gallant
  • Intrepid
  • Patience
  • Humility
  • Altruism
  • Creativity
  • Sustainable stewardship of earth and its inhabitants